Association Analytics

Connect your Association’s data to your mission.

Let's Talk About AMS Analytics

By their very nature, Associations generate a massive amount of complex data about their members, events, finances, subscriptions, and surveys. When this information is stored in disparate systems, analysis becomes laborious and it’s impossible to get a true picture of membership.

While missions vary for Associations, we know that understanding members is vital to all. We implement data and analytics solutions for Associations so they can better understand and serve their members.

Our association analytics services will help you answer questions like:

  • How do I get more members?
  • If I move my annual conference, will more people attend?
  • What makes members renew?
  • What offerings are most likely to retain members?
  • Should I target my marketing on special interest groups or key demographics?
  • Are we losing members to local associations?

Data and Analytics Services for Associations

360-Degree Customer View

Integrate and visualize data from Association Management Software, traditional ERP data, XML data sources, flat files, and more to get a complete picture of your members.

Membership Retention Analytics

Analyze retention, growth, and registration trends; and uncover what factors lead to membership growth and retention.

Member Profiling and Scoring

Build membership scores and create membership profiles with key demographics and engagement history to improve communications and build targeted marketing campaigns.

Machine Learning and Advanced Analytics

Advanced tools and techniques can collect and sort through vast association data quickly and efficiently, providing the ability to do more advanced analysis, including predictive analytics.

Event Effectiveness

Analyze effectiveness of conferences, webinars, and other events; know your ROI; and understand what drives member engagement.

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Data-Driven Operational Strategies

Use your data and analytics to optimize organizational efficiency, resource allocation, and program design.

Analytics8 is a key partner in delivering data insights to our customers. We have specialized requirements that involve custom solutions. Every step of the way they have led us through the strategic creation of a tool that not only meets the needs of today, but anticipates the needs of tomorrow.

AMS Analytics For QlikView and Qlik Sense

AMS Analytics provides deep analytics for an association’s membership, event registration, products, finances, subscriptions, and more. The install is quick – you’ll be able to track metrics and measure results instantly. AMS Analytics is a pre-built solution that works with netForum and can save money and time for QlikView and Qlik Sense users who need to better understand their members.

What We Do

We’ll help you with the entire data and analytics lifecycle – from strategy to implementation – so you can make sense of your data and use it to solve complex business problems.

Data Strategy Architecture

Data Strategy

Thriving with your data starts with a solid strategy. We help you develop a long-term, guiding plan that defines the people, processes, and technology you need to put in place so you can start using your data to achieve your business goals.

Data Management

Cloud-based, on-premises, and hybrid–we build secure and flexible data architectures to serve as the foundation you need to take advantage of all of your data.


We implement modern BI solutions so you can automate manual processes, turn data into insights, improve data quality, clearly communicate complex data, and predict trends and behavior.