Sales and Marketing Analytics

Go beyond the reporting in your CRM and Marketing Automation systems to truly understand sales performance and the influence of your marketing efforts.

For sales and marketing teams to be effective, they need a deep understanding of customer needs and behaviors, along with the ability to quickly and easily ascertain which strategies are working (and which aren’t). For many organizations, getting this insight usually involves pulling massive amounts of data from various systems and manual efforts to normalize inconsistent data and pull together reports.

We help sales and marketing teams use their data to confidently make decisions that boost sales, achieve a positive return on marketing spend, and remain agile in quickly shifting or uncertain markets.

Data and Analytics Services for Sales and Marketing

We deploy sales and marketing analytics solutions that integrate data from CRM systems, automated marketing platforms, website analytics tools, SEO tools, social media platforms, advertising channels, and more to provide a complete picture of efforts that lead to conversions.

360-View of Customers

Integrate and analyze sales and marketing data from your sales and martech stack (including sources like, Saleslogix, Microsoft Dynamics, Marketo, Hubspot, Google Analytics, Hootsuite, Twitter, etc.) into single platform to get a 360-degree view of customers and marketing activities.

Campaign Performance

Track and measure campaign performance with an integrated view of all of your marketing activities. See which programs, campaigns, and channels lead to the most sales. Connect the dots between lead generation and sales to understand and demonstrate Marketing’s impact on the business.

Customer Behavior

Identify customer preferences and purchase patterns to guide marketing and sales strategies. Predict customer churn so you can develop retention strategies targeted at valuable customers.

Customer Segmentation

Segment customers into groups based on common characteristics and factors so you can hone your messaging and tactics and target each group more effectively.

Sales Forecasting

Analyze current and historical sales data along with market trends and industry benchmarks to predict sales and plan for growth. Identify trends and patterns to develop more accurate quotas, benchmarks, and forecasts.

Sales Performance

Track sales rep performance and quotas to empower your sales team to increase productivity and close more deals. Utilize intuitive dashboards for reps to manage daily sales activities and leadership to perform sales analysis.

What We Do

Analytics8 is a full-service data analytics consulting agency. We implement the best solution to transform your organization with data-driven decisions.


Seeing the big picture can be difficult when you’re busy running the business. Our team assesses how to best manage, analyze and utilize your data to achieve your business goals—complete with a custom action plan that acts as the north star to all your data initiatives.


Implementing new data and analytics solutions can be expensive and time consuming. Our team of experts will build and deploy the foundation, architecture, and data analytics you need to set your teams up for success.


Avoid business disruption by engaging our data analytics consulting expertise for the delicate task of moving you away from legacy data solutions, and fast-tracking you to modern cloud-based platforms that promote innovation.

Data Team as Service

Fill talent gaps at any level within your organization and get ongoing support from our highly specialized team of data experts, including CDOs, data engineers, data architects, project managers, and business analysts.