Sales and Marketing Analytics
Go beyond the reporting in your CRM and Marketing Automation systems to truly understand sales performance and the influence of your marketing efforts.
Get a deep understanding of your customer, and know which marketing and sales strategies are working for you.
For many growth teams, getting insights involves pulling massive amounts of data from various systems and manual efforts to create reports. This approach makes it very difficult to identify trends, uncover opportunities, and understand what’s working.
We help sales and marketing teams use their data to confidently make decisions that boost sales, achieve a positive return on marketing spend, and remain agile in quickly shifting or uncertain markets.
Data and Analytics Services for Sales and Marketing
We deploy sales and marketing analytics solutions that integrate data from CRM systems, automated marketing platforms, website analytics tools, SEO tools, social media platforms, advertising channels, and more to provide a complete picture of efforts that lead to conversions.
360-View of Customers
Integrate and analyze sales and marketing data from your sales and martech stack (including sources like Salesforce.com, Saleslogix, Microsoft Dynamics, Marketo, Hubspot, Google Analytics, Hootsuite, Twitter, etc.) into single platform to get a 360-degree view of customers and marketing activities.
Campaign Performance
Track and measure campaign performance with an integrated view of all of your marketing activities. See which programs, campaigns, and channels lead to the most sales. Connect the dots between lead generation and sales to understand and demonstrate Marketing’s impact on the business.
Customer Behavior
Identify customer preferences and purchase patterns to guide marketing and sales strategies. Predict customer churn so you can develop retention strategies targeted at valuable customers.
Customer Segmentation
Segment customers into groups based on common characteristics and factors so you can hone your messaging and tactics and target each group more effectively.
Sales Forecasting
Analyze current and historical sales data along with market trends and industry benchmarks to predict sales and plan for growth. Identify trends and patterns to develop more accurate quotas, benchmarks, and forecasts.
Sales Performance
Track sales rep performance and quotas to empower your sales team to increase productivity and close more deals. Utilize intuitive dashboards for reps to manage daily sales activities and leadership to perform sales analysis.
Over 1000 clients served
For more than 20 years, we’ve been helping our clients solve their most complex data challenges and turn their data into action.
Data & Analytics Insights and Resources
Featured Customers
From Fortune 500 companies to innovative, fast-growing companies, we help our clients make the most of their data.
What We Do
Analytics8 is your one partner to turn data and AI ambitions into measurable business value.
Strategy & Advisory
We turn data and AI ambition into executable strategy — aligning your priorities, resources, and investment to accelerate business value and ROI.
Modernization
We’ll modernize your data foundation to support solutions that are future ready, scalable, and responsive — built to evolve as your needs (and data) grows.
Data & AI
We deliver end-to-end data and AI services — building, launching, and operationalizing solutions that turn insight into intelligent action.
Data Monetization
We help you turn data into a growth engine — building the data monetization strategy and launching data products that create new revenue.
Senior-led teams accountable for outcomes, not just recommendations.
What sets us apart isn’t just what we do — it’s how we deliver. We combine senior talent with our AI-enabled delivery framework to accelerate execution and reduce risk.
From initial strategy through execution, we ensure data and AI investments generate returns.
View our approach →
Modern data and AI solutions built for what’s next.
We bring deep expertise across the modern data and AI ecosystem, with strong partnerships across leading platforms.
Our relationships give us early visibility into emerging capabilities and product roadmaps — helping our clients stay ahead of what’s next.
