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Go beyond the reporting in your CRM and Marketing Automation systems to truly understand sales performance and the influence of your marketing efforts.
For sales and marketing teams to be effective, they need a deep understanding of customer needs and behaviors, along with the ability to quickly and easily ascertain which strategies are working (and which aren’t). For many organizations, getting this insight usually involves pulling massive amounts of data from various systems and manual efforts to normalize inconsistent data and pull together reports.
We help sales and marketing teams use their data to confidently make decisions that boost sales, achieve a positive return on marketing spend, and remain agile in quickly shifting or uncertain markets.
Integrate and analyze sales and marketing data from your sales and martech stack (including sources like Salesforce.com, Saleslogix, Microsoft Dynamics, Marketo, Hubspot, Google Analytics, Hootsuite, Twitter, etc.) into single platform to get a 360-degree view of customers and marketing activities.
Track and measure campaign performance with an integrated view of all of your marketing activities. See which programs, campaigns, and channels lead to the most sales. Connect the dots between lead generation and sales to understand and demonstrate Marketing’s impact on the business.
Identify customer preferences and purchase patterns to guide marketing and sales strategies. Predict customer churn so you can develop retention strategies targeted at valuable customers.
Segment customers into groups based on common characteristics and factors so you can hone your messaging and tactics and target each group more effectively.
Analyze current and historical sales data along with market trends and industry benchmarks to predict sales and plan for growth. Identify trends and patterns to develop more accurate quotas, benchmarks, and
Track sales rep performance and quotas to empower your sales team to increase productivity and close more deals. Utilize intuitive dashboards for reps to manage daily sales activities and leadership to perform sales analysis.
From Fortune 500 companies, to small innovative companies to non profits, we help our clients make the most of their data.
Thriving with your data starts with a solid strategy. We help you develop a long-term, guiding plan that defines the people, processes, and technology you need to put in place so you can start using your data to achieve your business goals.
Cloud-based, on-premises, and hybrid–we build secure and flexible data architectures to serve as the foundation you need to take advantage of all of your data.
We implement modern BI solutions so you can automate manual processes, turn data into insights, improve data quality, clearly communicate complex data, and predict trends and behavior.