A prominent association with more than 95,000 members and continued year-over-year growth was dealing with unmanageable data about its members. Manual analysis practices were becoming too complex and time intensive for leaders to quickly understand membership sentiment and association financials.
This association partnered with Analytics8 to overcome tedious reporting processes and institute a more mature, long-term data and analytics solution that expertly informs critical decision-making and matches their prominence in the market.
Work began with a Data Strategy Assessment where we interviewed stakeholders across departments to understand their pain points, tool usage, and reporting needs. The assessment concluded with our recommended action plan which outlines an end-to-end data analytics solution.
We executed the recommendations from their roadmap, each phase of the solution providing more ease and insight for decision makers:
A ground-up approach to fixing data problems resulted in an association analytics solution that will grow along with their membership count. They unified siloed data and broke down departmental decision making. Instead of worrying about data accuracy or completeness, leaders now focus on answering critical questions about their operations:
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