How To Use Your Sales Data to Develop a Customer-Centric Sales Approach

It’s no secret that the COVID pandemic has fundamentally changed the world as we know it. One area where we have seen some of the most drastic changes are customer behaviors, attitudes, and buying habits. As a result, it’s critical to ensure your sales strategy takes a customer-centric approach and is developed with these updated needs, wants, and preferences in mind. And how do you do that? Put your sales data to work.