In this blog, we will discuss why integrating your Google Analytics with the rest of your company data is beneficial for your marketing analytics, provide examples of the different types of insights you can gain for your marketing needs, and share tips on how you can get started. Most organizations today rely on Google Analytics…
Before moving your analytics environment to a new business intelligence platform, such as Looker, make sure you have taken the necessary steps to do it right from the start. With more data coming into the business landscape comes more need for the right business intelligence tool to help you analyze that data. Even if your…
With all the excitement around the potentially transformational insights that can be derived from today’s modern business intelligence (BI) tools, the critical element of data governance is all too often overlooked. Data is a vital asset to any organization, and the way it is collected, organized, and managed should be a top priority. In this…
In this blog, we explore some Looker use cases for sales analytics, how companies are using Looker to analyze their Salesforce data, and how you can embed analytics to create an automated, data-driven analytics solution for your sales teams. Amplifying Sales Analytics Reporting and analysis in your CRM can only take you so far. Reports…
In this blog, we provide insight as to why manual data practices can bring unnecessary risk to your projects and how to overcome those obstacles. Why Manual Processes Aren’t “Good Enough” While every analyst knows that automation practices lead to better data quality, more accurate reporting, and ultimately the ability for them to focus on…
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