This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
How To Use Your Sales Data to Develop a Customer-Centric Sales Approach
It’s no secret that the COVID pandemic has fundamentally changed the world as we know it. One area where we have seen some of the most drastic changes are customer behaviors, attitudes, and buying habits. As a result, it’s critical to ensure your sales strategy takes a customer-centric approach and is developed with these updated needs, wants, and preferences in mind. And how do you do that? Put your sales data to work.
During this webinar we will share:
- The 5 areas you should analyze to develop a customer-centric sales approach and set your sales team up for success
- How to move from sales reporting in your CRM to a more automated solution
- Practical advice on how to get started, using traditional and advanced analytics techniques
Meet the hosts
Matt Levy, Managing Consultant and Data Science Practice Lead, Analytics8
Matt Levy is a Managing Consultant and the Data Science Practice Lead at Analytics8. Practicing what we call “ethical data science,” Matt specializes in making sure that our customers avoid bias when building machine learning models so that their projects bring real value to their organization. Matt wrote his Masters Capstone thesis on fantasy golf analysis, and is a consistent winner of A8 fantasy sports competitions.