Association Analytics

Connect your Association's data to your mission.

Schedule a Data Strategy Meeting

By their very nature, Associations generate a massive amount of complex data about their members, events, finances, subscriptions, and surveys. When this information is stored in disparate systems, analysis becomes laborious and it’s impossible to get a true picture of membership.

While missions vary for Associations, we know that understanding members is vital to all. We implement data and analytics solutions for Associations so they can better understand and serve their members.

Our association analytics services will help you answer questions like:

  • How do I get more members?
  • What makes members renew?
  • Should I target my marketing on special
    interest groups or key demographics?
  • If I move my annual conference, will more people attend?
  • What offerings are most likely to retain members?
  • Are we losing members to local associations?

Data and Analytics Services for Associations

  • 360-Degree Customer View

    Integrate and visualize data from Association Management Software, traditional ERP data, XML data sources, flat files, and more to get a complete picture of your members.
  • Membership Retention Analytics

    Analyze retention, growth, and registration trends; and uncover what factors lead to membership growth and retention.
  • Member Profiling and Scoring

    Build membership scores and create membership profiles with key demographics and engagement history to improve communications
    and build targeted marketing campaigns.
  • Machine Learning and Advanced Analytics

    Advanced tools and techniques can collect and sort through vast association data quickly and efficiently, providing the ability to do more advanced analysis, including predictive analytics.
  • Event Effectiveness

    Analyze effectiveness of conferences, webinars, and other events;
    know your ROI; and understand what drives member engagement.
  • Data-Driven Operational Strategies

    Use your data and analytics to optimize organizational efficiency, resource allocation, and program design.

Blogs and Resources

How a modernized data architecture decreased survey analysis time from weeks to hours so our client could quickly respond to changing customer needs in the era of COVID-19.
Read Blog
We interviewed the Director of Analytics Services at EDUCAUSE to learn more about how they’re getting their association members to be more successful with their data. Here’s what she had to say.
Read Blog
Learn more about our pre-built Association Analytics solution for QlikView and Qlik Sense.
Learn More
Have you looked at your data strategy since COVID-19 and the recession hit? There’s no doubt your business has changed, so you should be reassessing how you’re using your data across the company to achieve new objectives.
Read Blog
Without knowing your customer, you won’t successfully emerge from the recession. Here are some simple and effective ways to optimize your customer analysis.
Read Blog
Why you should be moving your data and analytics assets to the cloud and three things to do to get started.
Read Blog

AMS Analytics For QlikView and Qlik Sense

AMS Analytics provides deep analytics for an association’s membership, event registration, products, finances, subscriptions, and more. The install is quick – you’ll be able to track metrics and measure results instantly. AMS Analytics is a pre-built solution that works with netForum and can save money and time for QlikView and Qlik Sense users who need to better understand their members.

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What We Do

We’ll help you with the entire data and analytics lifecycle - from strategy to implementation - so you can make sense of your data and use it to solve complex business problems.
  • Data Strategy and

    We lay the foundation needed to enable data-driven decision making, starting with a data strategy and a modern data architecture.
  • Data Visualization and
    Enterprise Reporting

    We implement modern BI solutions so you can automate manual processes, turn data into insights, improve data quality, and clearly communicate complex data.
  • Advanced Analytics and
    Data Science

    We’ll help you move beyond traditional BI and analytics to more sophisticated methods so you can predict trends and uncover more meaningful insight.

Contact Us

National Office Telephone | Mon-Fri 8:30am-5:30pm CT

Data Strategy Session

To thrive with your data, your people, processes, and technology must all be data-focused. This may sound daunting, but we can help you get there. Sign up to meet with one of our analytics experts who will review your data struggles and help map out steps to achieve data-driven decision making.

Learn More →

Fill out this form to get a 30-minute Data Strategy Session with one of our analytics experts.

Cloud Strategy Session

In one hour, get practical advice that you can use to initiate or continue your move of data and analytics workloads to the cloud.

During your free one-hour cloud strategy session, we will:

  • Review how the cloud fits into overall corporate strategy
  • Review how the cloud fits into data and analytics strategy
  • Review existing cloud assets
  • Discuss data and current analytics solutions to prioritize what components should be moved to the cloud

Fill out this form to get a one hour Cloud Strategy Session with one of our analytics experts.