Location analytics expert responds to Tech Target article analyzing a recent study published by Dresner Advisory Services.
TechTarget’s Senior News Writer, Nicole Laskowski wrote an article recently that provides a great high level and brief discussion of the emergence and importance of Location Intelligence. I definitely suggest checking it out. Location Analytics continues to climb the importance ladder for businesses.
In the article she referenced Location Intelligence Market Study published in January 2016 by Dresner Advisory Services. She pointed out that only 40% of survey takers from health care said that location intelligence is either critically important or very important to their company.
However, that percentage may be misleading to most readers. I’ve actually seen a much higher adaptation rate of location intelligence within the health care industry.
In fact health care is one industry that can be characterized by the convergence of key location intelligence factors:
When any industry possesses these 3 location intelligence factors as key operational success factors or business drivers, we have the greatest opportunities for deploying location intelligence for BI.