5 Principles for Better Communication

Learn More About Data Visualization

When used correctly, data visualization can reduce the time it takes to process information. That's why we need to obsess over how to minimize "cognitive lift" for our audience.

Humans are really good at understanding data when visualized properly – that’s why many great data and analytics solutions utilize dashboards. In this new eBook, we provide the information you need to create visualizations that make it easy for users to interpret the data.

We expand on the following principles to help you create effective visualizations:

1. Reduce Cognitive Lift

Ask yourself: “How hard am I making people work to understand this information?”

2. Think Twice Before Designing

If a visual has the risk of misleading someone, think again about how to present the information.

3. Define the Purpose: Explanatory or Exploratory Analysis

Are you trying to figure out what’s noteworthy in your data, or are you trying to explain something specific?

4. Focus the Attention on What’s Important

Use basic design techniques to draw attention on what you want users to see.

5. Know that Aesthetics Matter Too

People get excited about exotic visualizations, and sometimes they are appropriate to use.

Download eBook

Data and Analytics. It's what we do.
Our analytics consultants are ready to help you build the foundation you need to fuel innovation.

 

Contact Us

National Office Telephone | Mon-Fri 8:30am-5:30pm CT

Data Strategy Session

To thrive with your data, your people, processes, and technology must all be data-focused. This may sound daunting, but we can help you get there. Sign up to meet with one of our analytics experts who will review your data struggles and help map out steps to achieve data-driven decision making.

Learn More →

Fill out this form to get a 30-minute Data Strategy Session with one of our analytics experts.

Cloud Strategy Session

In one hour, get practical advice that you can use to initiate or continue your move of data and analytics workloads to the cloud.

During your free one-hour cloud strategy session, we will:

  • Review how the cloud fits into overall corporate strategy
  • Review how the cloud fits into data and analytics strategy
  • Review existing cloud assets
  • Discuss data and current analytics solutions to prioritize what components should be moved to the cloud

Fill out this form to get a one hour Cloud Strategy Session with one of our analytics experts.