5 Principles for Better Communication

Learn More About Data Visualization

When used correctly, data visualization can reduce the time it takes to process information. That's why we need to obsess over how to minimize "cognitive lift" for our audience.

Humans are really good at understanding data when visualized properly – that’s why many great data and analytics solutions utilize dashboards. In this new eBook, we provide the information you need to create visualizations that make it easy for users to interpret the data.

We expand on the following principles to help you create effective visualizations:

1. Reduce Cognitive Lift

Ask yourself: “How hard am I making people work to understand this information?”

2. Think Twice Before Designing

If a visual has the risk of misleading someone, think again about how to present the information.

3. Define the Purpose: Explanatory or Exploratory Analysis

Are you trying to figure out what’s noteworthy in your data, or are you trying to explain something specific?

4. Focus the Attention on What’s Important

Use basic design techniques to draw attention on what you want users to see.

5. Know that Aesthetics Matter Too

People get excited about exotic visualizations, and sometimes they are appropriate to use.

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