When used correctly, data visualization can reduce the time it takes to process information. That's why we need to obsess over how to minimize "cognitive lift" for our audience.
Humans are really good at understanding data when visualized properly – that’s why many great data and analytics solutions utilize dashboards. In this new eBook, we provide the information you need to create visualizations that make it easy for users to interpret the data.
We expand on the following principles to help you create effective visualizations:
1. Reduce Cognitive Lift
Ask yourself: “How hard am I making people work to understand this information?”
2. Think Twice Before Designing
If a visual has the risk of misleading someone, think again about how to present the information.
3. Define the Purpose: Explanatory or Exploratory Analysis
Are you trying to figure out what’s noteworthy in your data, or are you trying to explain something specific?
4. Focus the Attention on What’s Important
Use basic design techniques to draw attention on what you want users to see.
5. Know that Aesthetics Matter Too
People get excited about exotic visualizations, and sometimes they are appropriate to use.
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Our analytics consultants are ready to help you build the foundation you need to fuel innovation.