Leading organisations are realising more and more that information is a strategic corporate asset, and can provide market differentiation and competitive advantage if harnessed and managed effectively.

However, much more than just technology is needed to effectively manage information. People, processes, and the culture of an organisation also affect how information is managed – or not managed – and each of these areas needs to be considered in formulating an approach that will maximise the return from information assets.

Information Management (IM) broadly refers to the people, processes and technology by which information is acquired, stored, processed, disseminated and – of particular interest – analysed and presented to enhance decision making at strategic, tactical and operational levels within an organisation. Information Management encompasses both structured and unstructured data: ERP systems, CRM databases, emails, documents, records and web content; however, different types of data are best suited to utilisation in different ways. Not all information is of equal value, nor is it all equally accessible. An effective approach to Information Management will take into account the strategic goals and drivers of the organisation, then design the IM Strategy with clear business goals in view.

The Information Management landscape continues to evolve, with data volumes growing exponentially, web content often becoming a strategic asset, and the challenges of exploiting all this data increasing by the day.

New industry responses, such as “Data Warehousing 2.0” that seek to address the boundary between structured and unstructured data, present opportunities that can provide an advantage to you, or to your competitors.

An independent voice can greatly assist in reinvigorating the vision and passion for Information as a strategic asset within the organisation, refining and articulating the IM Strategy, ensuring its alignment with organisational goals, and fully exploiting both the existing IM ecosystem as well as information assets that are yet untapped.

Analytics8 has many years of experience in providing clients with a strategic assessment of the potential, and challenges, of their Information Management investments and strategy.
Contact us today to discuss how we have helped organisations facing similar challenges to yours, and take the first step towards a winning Information Management approach.